Leverage existing webinar insights for social media.
The team at Gallagher wanted to supplement their existing marketing efforts, improve ROI and levels of engagement.
The team are already delivering insightful and expert led webinars and reports.
But they want more and the ability to reach out to their audiences beyond an activation campaign.
Response
Leverage existing materials and share those expert insights further by creating additional opportunites, ready for use on their social media channels and lead-gen materials.
Extend the shelf life of their campaigns through video for social media, creating additional insights from reports.
Provide marketing services for blockchain business B3i Services in Switzerland. Manage B3i’s entire digital marketing strategy across multiple regions.
B3i offers technical solutions to industry challenges. This meant engaging a B2B audience whilst conveying complex ideas simply in the context of existing customer problems.
Response
Customers need solutions which solve one problem at a time.
We helped the B3i team to have those conversations and help customers gain a strong understanding of the solution prior to engagement from the Sales teams.
Building trust in the technology and keeping it simple was how we approached this challenge.
Engage a new and evolving segment of the market with timely information.
Provide materials across several key regions and have the content reflect that by language.
The content needs to stand out in a rapidly developing space with its own unique style and quality of insights.
Response
We identified information and news items relevant to this audience.
The content was repackaged into a friendly cross-platform format and included outputs in multiple languages (e.g.: English, Spanish, German etc).