Challenge
Promote a newly launched podcast and share with a new audience for ICP (Internet Computer).
The aim of the podcast is to grow interest from the social enterpise sector in developing DApps on ICP’s network.
Response
Developed a social media based strategy to create content which showcases speaker insights.
We created content with its own unique identity, in order to stand out in a rapidly developing space.
Vertical Content
Edited specifically for TikTok, Reels, YouTube Shorts and LinkedIn.
Reaching a new audience for ICP Dfinity.
Content and insights extracted from the podcast to be reused as part of a wider marketing campaign, to drive traffic to Dfinity’s grant programme.
