ICP Dfinity Podcast (UN SDGS)

Challenge

Promote a newly launched podcast and share with a new audience for ICP (Internet Computer).

The aim of the podcast is to grow interest from the social enterpise sector in developing DApps on ICP’s network.

Response

Developed a social media based strategy to create content which showcases speaker insights.

We created content with its own unique identity, in order to stand out in a rapidly developing space.

Vertical Content

Edited specifically for TikTok, Reels, YouTube Shorts and LinkedIn.

Reaching a new audience for ICP Dfinity.

Content and insights extracted from the podcast to be reused as part of a wider marketing campaign, to drive traffic to Dfinity’s grant programme.

B3i Services AG

Smoothie Lab

Webinar: B3i Re Launch Event

Rebalance Earth

Challenge

Rebalance Earth sought to raise awareness of the ongoing challenges associated with Climate Change. The campaign materials needed to demonstrate real action and be able to tackle complex topics, which ordinary people do not often engage with.

It was important to ensure that the conversation was not just as ‘Green-washing’ and had real ambition to change the status-quo.

Response

Create an ongoing campaign of content on selected topics, aimed at engaging Gen Z.

The materials should demonstrate progress around the world on the subject of Climate Change in all its forms. Distribution was primarliy aimed at TikTok and Instagram to encourage and foster conversation on the developing subject of Sustainability.