Promote a newly launched podcast and share with a new audience for ICP (Internet Computer).
The aim of the podcast is to grow interest from the social enterpise sector in developing DApps on ICP’s network.
Developed a social media based strategy to create content which showcases speaker insights.
We created content with its own unique identity, in order to stand out in a rapidly developing space.
Rebalance Earth sought to raise awareness of the ongoing challenges associated with Climate Change. The campaign materials needed to demonstrate real action and be able to tackle complex topics, which ordinary people do not often engage with.
It was important to ensure that the conversation was not just as ‘Green-washing’ and had real ambition to change the status-quo.
Create an ongoing campaign of content on selected topics, aimed at engaging Gen Z.
The materials should demonstrate progress around the world on the subject of Climate Change in all its forms. Distribution was primarliy aimed at TikTok and Instagram to encourage and foster conversation on the developing subject of Sustainability.
Highlight one year of activity and campaigning for social good by Rebalance Earth.
Stage a virtual event with experts and backers of Rebalance Earth to push the message wider.
Promote and host a webinar which brings authentic voices of respected industry experts to pass comment on the endeavours of Rebalance Earth.
The webinar created many bitesize quotes which were repurposed for social media campaigns over the following months.
