Leveraging insightful content to position B2B services
Gallagher UK needed to enhance their ability to effectively reach and engage with decision-makers within the insurance and risk management sectors.
ICP Dfinity Podcast (UN SDGS)
Challenge
Promote a newly launched podcast and share with a new audience for ICP (Internet Computer).
The aim of the podcast is to grow interest from the social enterpise sector in developing DApps on ICP’s network.
Response
Developed a social media based strategy to create content which showcases speaker insights.
We created content with its own unique identity, in order to stand out in a rapidly developing space.
Vertical Content
Edited specifically for TikTok, Reels, YouTube Shorts and LinkedIn.
Reaching a new audience for ICP Dfinity.
Content and insights extracted from the podcast to be reused as part of a wider marketing campaign, to drive traffic to Dfinity’s grant programme.
B3i Services AG
Case Studies
How to introduce Blockchain into traditional Financial Services
About
Supported by over 21 of the largest Insurance and Reinsurance companies in the world, from across 5 continents, B3i is the largest provider of DLT solutions for the Insurance and Reinsurance market.
Trusted by
These are just some of the businesses we worked directly with on this project, across many levels in their businesses.
Challenge
Main Takeaways
- Engagement with a B2B Audience: Effectively reaching and communicating with business clients in the blockchain space.
- Complex Technology Communication: Simplifying and clearly conveying complex blockchain solutions to non-expert audiences.
- Building Trust: Establishing credibility and trust in new blockchain technologies among potential customers and stakeholders.
These challenges required tailored marketing strategies to ensure effective communication and engagement with their target audience.
In the evolving landscape of blockchain technology, companies like B3i face specific challenges that can significantly impact their market penetration and customer engagement. Firstly, engaging a B2B audience effectively in the blockchain sector requires not only identifying and understanding the distinct needs and behaviors of business clients but also tailoring communications to resonate within various industries. The complexity of blockchain technology itself presents a considerable communication hurdle. For B3i, translating these intricate technical concepts into simpler, more digestible content is crucial to broadening their appeal and enhancing comprehension among potential clients.
Another major challenge is building trust. Blockchain technology, being relatively new and often surrounded by skepticism, demands a robust strategy to build credibility. For B3i, this involves not only showcasing the technical prowess of their solutions but also ensuring that the benefits and reliability of blockchain are clearly communicated and demonstrated through real-world applications and testimonials.
From a strategic standpoint, overcoming these challenges necessitates a multifaceted approach. Utilising targeted marketing strategies such as detailed product explainers, customer testimonials, and tailored webinars can help demystify the technology for a business audience. These methods not only educate potential clients about blockchain’s practical applications but also serve to gradually build trust through repeated exposure and validation from industry leaders.
Ultimately, the success of B3i in navigating these challenges hinges on their ability to not just communicate effectively but to foster a deeper understanding and trust in blockchain technology. By focusing on clear, accessible information and leveraging social proof, B3i can enhance its market position and drive adoption of its innovative solutions across diverse business sectors.
Solution
Main Takeaways
Simplified Communication: Educational content like explainer videos and infographics were used to demystify blockchain technology, making it accessible and understandable, thus eliminating barriers posed by technical complexity.
Enhanced Credibility: Through case studies and endorsements from key industry players, B3i established trust and demonstrated the real-world effectiveness of their blockchain solutions.
Continuous Engagement: Regularly updated digital content and interactive webinars fostered ongoing dialogue with potential clients, positioning B3i as a thought leader in the blockchain space and keeping their audience engaged.
To effectively address B3i ‘s marketing challenges in the blockchain sector, a dynamic content strategy focused on clarity and user engagement was implemented. Initially, concise, visually engaging educational content such as explainer videos and infographics were produced. These simplified blockchain’s complex principles and spotlighted the direct benefits of B3i’s offerings, ensuring that technical jargon did not hinder understanding.
Next, credibility was strengthened through showcasing case studies and endorsements from influential industry figures and satisfied customers. These narratives emphasised the tangible impacts of B3i’s solutions, providing solid evidence of their efficacy and building trust within the business community.
Interactive webinars and live discussions also played a crucial role, serving as platforms for deep dives into specific applications of B3i’s blockchain solutions for diverse industries. These sessions facilitated direct dialogue with potential clients, allowing for immediate query resolution and fostering a community around B3i’s innovations.
Ongoing engagement was maintained through a strong digital presence, with regular updates and thought leadership articles that discussed the latest in blockchain developments and B3i’s advancements. This continuous dialogue not only positioned B3i as a thought leader but also kept potential clients engaged with the brand’s evolution in blockchain technology.
Examples of Work
Here are just a few examples of our work, classified by the three main takeaways from the last section.
Simplified Communication
Educational content like explainer videos and infographics were used to demystify blockchain technology, making it accessible and understandable, thus eliminating barriers posed by technical complexity.
Enhanced Credibility
Through case studies and endorsements from key industry players, B3i established trust and demonstrated the real-world effectiveness of their blockchain solutions.
Play Video about Gerhard-Lohmann-B3i
Continuous Engagement
Regularly updated digital content and interactive webinars fostered ongoing dialogue with potential clients, positioning B3i as a thought leader in the blockchain space and keeping their audience engaged.
How can we help you?
We offer full-service digital marketing service, creative, and planning. We’re grounded by a strong understanding of what works and informed by real data.
We help you get your use cases, products and insights in front of the people who matter, showcase your expertise and facilitate conversations between your audience and you.
TL;DR – Turning complex stories and data into insightful messaging.
Rebalance Earth
Challenge
Rebalance Earth sought to raise awareness of the ongoing challenges associated with Climate Change. The campaign materials needed to demonstrate real action and be able to tackle complex topics, which ordinary people do not often engage with.
It was important to ensure that the conversation was not just as ‘Green-washing’ and had real ambition to change the status-quo.
Response
Create an ongoing campaign of content on selected topics, aimed at engaging Gen Z.
The materials should demonstrate progress around the world on the subject of Climate Change in all its forms. Distribution was primarliy aimed at TikTok and Instagram to encourage and foster conversation on the developing subject of Sustainability.
Industry News
We created a series of market insights to engage and inform Rebalance Earth’s audience and community.
Intended to be short, informative, shareable and in the moment.
Often produced immediately after being announced or published, we wanted to add our own twist to current affairs which impacted the sustainability community.
Expert Opinions
Rebalance Earth was fortunate to have access to many sustainability-related industry experts.
However, they were not leveraging their expert opinion beyond their internal business silos.
It was our job to bring those respected voices and insights to the fore.
We were able to engage across many interesting subjects and share those to improve brand recognition in complex market.
Podcasts and Webinars
Not all ideas and insights can be conveyed in a 30 second video.
Longer form content was very useful to spend more time with experts and engage with the community.
In particular to celebrate wins and reflect on progress the small startup made in just a few months.
Play Video
Play Video
Play Video
Pitch Materials
Pitch materials go beynd VC funding and can be helpful when engaging with new partners, or just trying to explain the venture to a colleague.
Getting buy-in at any level is tricky, without the right materials.
We supported the business by compiling and creating materials which would help the team to promote the business in any situation.
Building a Brand
What should a brand like this look like?
With core pillars focused on Blockchain, Climate and Sustainability – there are quite a few considerations.
We knew that climate change is an emotive subject, whilst blockchain and financial services are disticntly less ‘attractive’.
So it wa important to lean into those strengths with visual aspects, but ensure the detail wasn’t lost.
Best Outcomes for a Client
Play Video
Is your business ready to thrive in the digital age?
Here are 6 transformative insights from a pioneer in digital-first strategy—Workday—that could be the game-changer your company needs.
Play Video
What does it take to build a great relationship with our clients?
✅ Meet the customer where they want to be Customers can be demanding, but it’s because they have big goals to achieve.
Play Video
What does it take to create the best outcome for a client?
John Whitaker shared with us what it takes to get the best outcome for Workday.
Play Video
Case Study
A significant reason for choosing Gallagher was their flexibility and willingness to meet the specific needs of Workday.
The company made a conscious decision not to invite certain large companies to bid for their business as they did not want to be a small client within a massive company.
Workday implemented a commission-free payment scheme, opting for an open and transparent relationship with Gallagher.
One Year with Rebalance Earth
Challenge
Highlight one year of activity and campaigning for social good by Rebalance Earth.
Stage a virtual event with experts and backers of Rebalance Earth to push the message wider.
Response
Promote and host a webinar which brings authentic voices of respected industry experts to pass comment on the endeavours of Rebalance Earth.
The webinar created many bitesize quotes which were repurposed for social media campaigns over the following months.
Smoothie Lab
Challenge
Engage a new and evolving segment of the market with timely information.
Provide materials across several key regions and have the content reflect that by language.
The content needs to stand out in a rapidly developing space with its own unique style and quality of insights.
Response
We identified information and news items relevant to this audience.
The content was repackaged into a friendly cross-platform format and included outputs in multiple languages (e.g.: English, Spanish, German etc).
Webinar: B3i Re Launch Event
Play Video
Launch Webinar
14th September 2020
John Carolin will be discussing the vision, latest developments at B3i and where the business is headed.
We’ll hand across to Antonio Di Marzio, who will give an introduction to B3i Re.
What’s new and what this means for the industry. With a Q&A at the end of the session.
Broker Event
14th September 2020
Product Deep Dive
15th September 2020
Techncial Deep Dive
15th September 2020
Webinar: Reinsurance Administration is Broken
Play Video
Launch Webinar
2nd September 2020
Can you imagine Reinsurance administration with no manual processing, data re-keying or inconsistencies?
What if Reinsurance events (such as signing and premium installments) could be generated directly from digital contracts? What if you could eliminate the need for complex and expensive reconciliation?
Join B3i’s Antonio Di Marzo (Head of Products), as we discuss the current challenges facing Reinsurance administration, why Blockchain is the solution and what a real solution looks like. The agenda below provides further details of what you can expect from this session.
Agenda:
- Welcome and introduction • The Reinsurance administration process is broken • What can Blockchain offer me?
- What does a real solution look like?
- Your questions (Q&A)
Webinar: Build a Distributed Fraud Detection Solution with B3i – R3 Insurtech Corda Challenge
About
After a successful challenge in 2019, the R3 InsureTech
Challenge is back for 2020.
Over the coming months, startups will compete to
address articulated industry pain points using Corda.
Focusing on both the business and the technology, over
three rounds, entries will be narrowed down to a handful
of finalists who will present a full stack prototype to the
panel of judges.
In collaboration with key global stakeholders: industry
consortia, insurance companies and technology
vendors, we aim to highlight and accelerate promising
startups solving real and relevant industry pain points.
High quality winning startups will be provided with
support to help bring their product to market, in
collaboration with business sponsors.