ICP Dfinity Podcast (UN SDGS)

Challenge

Promote a newly launched podcast and share with a new audience for ICP (Internet Computer).

The aim of the podcast is to grow interest from the social enterpise sector in developing DApps on ICP’s network.

Response

Developed a social media based strategy to create content which showcases speaker insights.

We created content with its own unique identity, in order to stand out in a rapidly developing space.

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Vertical Content

Edited specifically for TikTok, Reels, YouTube Shorts and LinkedIn. 

Reaching a new audience for ICP Dfinity.

Content and insights extracted from the podcast to be reused as part of a wider marketing campaign, to drive traffic to Dfinity’s grant programme. 

Gallagher UK

Challenge

Leverage existing webinar insights for social media.

The team at Gallagher wanted to supplement their existing marketing efforts, improve ROI and levels of engagement.

The team are already delivering insightful and expert led webinars and reports.

But they want more and the ability to reach out to their audiences beyond an activation campaign.

Response

Leverage existing materials and share those expert insights further by creating additional opportunites, ready for use on their social media channels and lead-gen materials.

Extend the shelf life of their campaigns through video for social media, creating additional insights from reports.

B3i Services AG

Challenge

Provide marketing services for blockchain business B3i Services in Switzerland. Manage B3i’s entire digital marketing strategy across multiple regions and jurisdictions.

B3i offers technical solutions to industry challenges. This meant engaging a B2B audience whilst conveying complex ideas simply in the context of existing customer problems.

Response

Customers need solutions which solve one problem at a time.

We helped the B3i team to have those conversations and help customers gain a strong understanding of the solution prior to engagement from the Sales teams.

Building trust in the technology and keeping it simple was how we approached this challenge.

Interviews

Capturing soundbites from senior business leaders was essential for social proof and engagement with other important industry figures.

We devised the questions and focus of the interviews to ensure best representation of key topics and B3i products.

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Trusted by

These are just some of the businesses we worked directly with on this project, across many levels in their businesses. 

Product Explainers

FinTech products are often loaded with jargon. 

It was our job to simplify the proposition and show how pain points are resolved.

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Webinars

Live sessions used to engage with B3i’s community and customers.

Sharing insights and the latest product developments directly to an audience helped to build customer trust and create a medium to engage with the Product and Sales teams.

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Annual Conference

Bringing together industry experts and community members to showcase B3i’s solutions. 

Held annually in Amsterdam, the conference was broken down into workshops, panels and keynote presentations. 

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Innovation & Workshops

Working with the Product team to create engagin workshops for customers and the wider community.

Live sessions enabled B3i to reach a wider audience and share ideas with immediate feedback.