Populus

Project: Webinar

Today, innovation and disruption are impacting how consumers make decisions.

In this webinar, Tom and Amy will focus on some of the factors which are impacting switching across different sectors, paying particular attention to the energy sector and what consumers want from their service provider.

Guest Speaker

TOM SCRIMGOUR

Populus

With 10 years’ research experience, Tom applies a rigorous framework to meet his client’s business objectives. Tom is extremely business orientated, and consistently ensures that the the insight we deliver is of commercial relevance. His clients include Lloyds Banking Group, GoCompare, Sunny, BT and many more.

Tom started his career his career with TNS where he specialised in innovation within the consumer sector and worked as part of the Global Corporate Development team, supporting the role out of a company wide growth strategy and re-brand across 80 markets.

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Making & Breaking Habits

Project: Webinar

The Behavioural Architects advises many of the world’s largest companies of behavioural change and making or breaking habits.

In this webinar Crawford Hollingworth will arm you with the latest thinking, models and insights from the behavioural sciences around habit formation

Guest Speaker

CRAWFORD HOLLINGWORTH

The Behavioural Architects

With a background in Applied Social Psychology, Crawford started his career as a strategic planner working in some of the world’s top communication agencies including BMP, DDB, AMV BBDO and Chiat Day.

 

Crawford co-founded The Behavioural Architects in 2011 an insight, research and strategic consultancy. The company uses the latest thinking from the behavioural sciences and in particular behavioural economics to help organisations understand and influence consumer behaviour more effectively, pioneering new approaches alongside reinvigorating traditional methodologies.

 
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Event: Disruptive Technologies and the Changing Insight Team

AURA Event – London 2019

AURA’s  seminar (16th July 2019) looked at a range of disruptive technology in the insight sector, and what impact this may have on your insight team. This promises to be a thought-provoking and engaging day, so please sign up if you haven’t already as places are running out.

Speakers

Attendees heard how SKIM and Johnson & Johnson discovered the emotions in decision making; using innovative technology to detect emotions in voice, and help them to understand stress.

Metrix Lab will take us through a case study showing how they accelerated the speed of advertising creative learning with artificial intelligence.

Dynata will show us a new way of testing concepts in research through a self-learning algorithm: quicker and more flexible than other methods.

Workshop

At each event AURA hosts we want members to take away tangible learnings that can be taken back to the workplace. This event is no different, at this seminar you will experience the following:

Nick Bonney from Deep Blue Thinking and Mike Stevens from Deep Blue Thinking will run an interactive workshop on the emerging technology landscape, the implications for insight teams and agency partners, and how teams can work in more agile ways. What new skills will we need to nurture?

What are the new sources of data which are currently hidden? What are the key studies of today which may become less relevant in the future?

AURA Events Website

Project: Website

To support AURA’s growing events schedule, the team required a lightweight website to facilitate event sign up, messaging, and content sharing post event.

Bea built a WordPress website to meet their need and populated the site with required new and existing assets.

The UK’s biggest network for Clientside Insight Professionals

AURA’s events and seminars bring together the best speakers from both clientside members and agencies to talk about the most topical issues affecting the Research and Insight industry today.

Webinar: Humans + The Machine – Who Will Win The Insight Battle?

Project: Webinar

Join us for a fascinating exploration of how conventional qual and digital analytics identified how consumers feel about Artificial Intelligence being used in financial services and how brands can build trust in the technology.

In addition to this, we’ll discuss how new technology combined with human intervention can extract better insights from online sources than ever before and the role traditional research should play.

Guest Speaker

MARK YEOMANS

Strive Insight (winners of AURA’s Best New Agency 2019)

Mark has over 20 years research experience covering the financial services and technology sectors, utilising the full range of qual and quant approaches as well as working with a wide variety of secondary data sources.

 

PATRICK COLLINS

Strive Insight (winners of AURA’s Best New Agency 2019)

Pat joined Strive in 2018 from Kantar where he was heavily involved in digital analytics as well as working with conventional quantitative research tools.
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