Challenge
Leverage existing webinar insights for social media.
The team at Gallagher wanted to supplement their existing marketing efforts, improve ROI and levels of engagement.
The team are already delivering insightful and expert led webinars and reports.
But they want more and the ability to reach out to their audiences beyond an activation campaign.
Response
Leverage existing materials and share those expert insights further by creating additional opportunites, ready for use on their social media channels and lead-gen materials.
Extend the shelf life of their campaigns through video for social media, creating additional insights from reports.
