Project: Webinar
Join us for a fascinating exploration of how conventional qual and digital analytics identified how consumers feel about Artificial Intelligence being used in financial services and how brands can build trust in the technology.
In addition to this, we’ll discuss how new technology combined with human intervention can extract better insights from online sources than ever before and the role traditional research should play.
Guest Speaker
MARK YEOMANS
Strive Insight (winners of AURA’s Best New Agency 2019)
Mark has over 20 years research experience covering the financial services and technology sectors, utilising the full range of qual and quant approaches as well as working with a wide variety of secondary data sources.
PATRICK COLLINS
Strive Insight (winners of AURA’s Best New Agency 2019)
Pat joined Strive in 2018 from Kantar where he was heavily involved in digital analytics as well as working with conventional quantitative research tools.
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