Challenge
Engage a new and evolving segment of the market with timely information.
Provide materials across several key regions and have the content reflect that by language.
The content needs to stand out in a rapidly developing space with its own unique style and quality of insights.
Response
We identified information and news items relevant to this audience.
The content was repackaged into a friendly cross-platform format and included outputs in multiple languages (e.g.: English, Spanish, German etc).
