Challenge
Rebalance Earth sought to raise awareness of the ongoing challenges associated with Climate Change. The campaign materials needed to demonstrate real action and be able to tackle complex topics, which ordinary people do not often engage with.
It was important to ensure that the conversation was not just as ‘Green-washing’ and had real ambition to change the status-quo.
Response
Create an ongoing campaign of content on selected topics, aimed at engaging Gen Z.
The materials should demonstrate progress around the world on the subject of Climate Change in all its forms. Distribution was primarliy aimed at TikTok and Instagram to encourage and foster conversation on the developing subject of Sustainability.
Industry News
We created a series of market insights to engage and inform Rebalance Earth’s audience and community.
Intended to be short, informative, shareable and in the moment.
Often produced immediately after being announced or published, we wanted to add our own twist to current affairs which impacted the sustainability community.
Expert Opinions
Rebalance Earth was fortunate to have access to many sustainability-related industry experts.
However, they were not leveraging their expert opinion beyond their internal business silos.
It was our job to bring those respected voices and insights to the fore.
We were able to engage across many interesting subjects and share those to improve brand recognition in complex market.
Podcasts and Webinars
Not all ideas and insights can be conveyed in a 30 second video.
Longer form content was very useful to spend more time with experts and engage with the community.
In particular to celebrate wins and reflect on progress the small startup made in just a few months.
Pitch Materials
Pitch materials go beynd VC funding and can be helpful when engaging with new partners, or just trying to explain the venture to a colleague.
Getting buy-in at any level is tricky, without the right materials.
We supported the business by compiling and creating materials which would help the team to promote the business in any situation.
Building a Brand
What should a brand like this look like?
With core pillars focused on Blockchain, Climate and Sustainability – there are quite a few considerations.
We knew that climate change is an emotive subject, whilst blockchain and financial services are disticntly less ‘attractive’.
So it wa important to lean into those strengths with visual aspects, but ensure the detail wasn’t lost.
