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Raise awareness of the ongoing challenges associated with Climate Change. The campaign materials needed to demonstrate real action and be able to tackle complex topics, which ordinary people do not often engage with.
It was important to ensure that the conversation was not just as ‘Green-washing’ and had real ambition to change the status-quo.
Create an ongoing campaign of content on selected topics, aimed at engaging Gen Z.
The materials should demonstrate progress around the world on the subject of Climate Change in all its forms. Distribution was primarliy aimed at TikTok and Instagram to encourage and foster conversation on the developing subject of Sustainability.