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Neuro-Insight presented along with their client partner, Rightmove, on their recent work to examine a TV ad Rightmove had created recently where the client wanted to understand the effects of storytelling. They are creating an emotional ad in the area of property.
They wanted to understand how the brain was reacting to that ad. Neuro-Insight put headsets on people and measured their brain response as they watched the advert.
Read more from Neuro-Insight here: http://aura.org.uk/news/using-storytelling-drive-advertising-memorability