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Paying (for) Attention
At our May 2018 event, Mike Follett (Lumen) was joined on stage by Patrick Smith (British Gas) to discuss how British Gas is using attention data to optimise media buying and enhance creative performance. Lumen have provided additional insights to accompany their talk.
Read more here: British Gas/ Lumen – Paying (for) Attention: Using Attention Data to Optimise Media Spend