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The Challenge
Manage B3i’s entire digital marketing strategy across multiple regions.
B3i offers technical solutions to industry challenges. This meant engaging a B2B audience whilst conveying complex ideas simply in the context of existing customer problems.
The Response
Customers need solutions which solve one problem at a time.
We helped the B3i team to have those conversations and help customers gain a strong understanding of the solution prior to engagement from the Sales teams.
Building trust in the technology and keeping it simple was how we approached this challenge.