Humans + The Machine – Who Will Win The Insight Battle?

Humans + The Machine – Who Will Win The Insight Battle?

EVENTS

WEBINAR

Humans + The Machine – Who Will Win The Insight Battle?

 

Join us for a fascinating exploration of how conventional qual and digital analytics identified how consumers feel about Artificial Intelligence being used in financial services and how brands can build trust in the technology.

 

In addition to this, we’ll discuss how new technology combined with human intervention can extract better insights from online sources than ever before and the role traditional research should play.

Webinar: Agile Insight

Webinar: Agile Insight

GUEST SPEAKER

MARK YEOMANS

Strive Insight (winners of AURA’s Best New Agency 2019)

Mark has over 20 years research experience covering the financial services and technology sectors, utilising the full range of qual and quant approaches as well as working with a wide variety of secondary data sources.

 

PATRICK COLLINS

Strive Insight (winners of AURA’s Best New Agency 2019)

Pat joined Strive in 2018 from Kantar where he was heavily involved in digital analytics as well as working with conventional quantitative research tools.

CLIENT

 

AURA Insight

 

The UK’s biggest network for Clientside Insight Professionals

 

AURA’s events and seminars bring together the best speakers from both clientside members and agencies to talk about the most topical issues affecting the Research and Insight industry today.