Event: ‘First Aid Kit’ for Your Brand
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EventAbout This Project
AURA’s May 2018 event introduced attendees to case studies where proven techniques have made a brand’s communications more efficient, strengthened brand image, or boosted market share.
Attendees will hear from speakers discussing a range of applications, from neuroscience and eye-tracking, to brand positioning and ethnography.
ARTICLES
Rightmove: Using Storytelling to Drive Memorability
Event Blog: First Aid for Your Brand
British Gas: Paying for Attention
Relationships with Brands in the Digital Age
Revitalising the Berghaus Brand
