Event: ‘First Aid Kit’ for Your Brand

Aura-Event
Category
Content, Event
Tags
Communications, Content, Engagement, Event, Marketing, Social Media
About This Project

AURA’s May 2018 event introduced attendees to case studies where proven techniques have made a brand’s communications more efficient, strengthened brand image, or boosted market share.

Attendees will hear from speakers discussing a range of applications, from neuroscience and eye-tracking, to brand positioning and ethnography.

 

ARTICLES

Rightmove: Using Storytelling to Drive Memorability

 

Event Blog: First Aid for Your Brand

 

British Gas: Paying for Attention

 

Relationships with Brands in the Digital Age

 

Interview: Neuro Insight

 

Research Creatives Love

 

Revitalising the Berghaus Brand

 

LINKEDIN