Event: ‘First Aid Kit’ for Your Brand

Content, Event
Communications, Content, Engagement, Event, Marketing, Social Media
About This Project

AURA’s May 2018 event introduced attendees to case studies where proven techniques have made a brand’s communications more efficient, strengthened brand image, or boosted market share.

Attendees will hear from speakers discussing a range of applications, from neuroscience and eye-tracking, to brand positioning and ethnography.



Rightmove: Using Storytelling to Drive Memorability


Event Blog: First Aid for Your Brand


British Gas: Paying for Attention


Relationships with Brands in the Digital Age


Interview: Neuro Insight


Research Creatives Love


Revitalising the Berghaus Brand