NCS Summer 2017

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National Citizen Service Summer 2017 Programme

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About the Client

 

The National Citizen Service (NCS) is a UK Government voluntary personal and social development programme for 15–17 year olds in England and Northern Ireland.

 

The NCS works with partner businesses to deliver their programmes across the UK. Partners like Personal Best Education who are Hampshire’s largest provider with over 2,000 students per year.[/vc_column_text][vc_empty_space height=”50px”][/vc_column][vc_column width=”1/2″][vc_empty_space height=”50px”][vc_single_image image=”15480″ img_size=”large” alignment=”center” qode_css_animation=””][vc_empty_space height=”50px”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1504205812824{background-color: #f7f7f7 !important;}”][vc_column][vc_empty_space height=”100px”][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner width=”1/3″][vc_single_image image=”15746″ img_size=”full” qode_css_animation=””][vc_empty_space][vc_column_text]

CREATIVE CONTENT

 

Covering all four phases of the NCS programme, we followed along on the journey of the young people as they experienced NCS for themselves.

 

We aimed to capture the fun times, the challenges  and the pay off of all their hard work.[/vc_column_text][vc_empty_space][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”15745″ img_size=”full” qode_css_animation=””][vc_empty_space][vc_column_text]

EVENT

 

Including the marketing material, we produced content for the end of programme graduation event.

 

Celebrating the moments across the entire programme and sharing them with the clients, young people and their parents.[/vc_column_text][vc_empty_space][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”15744″ img_size=”full” qode_css_animation=””][vc_empty_space][vc_column_text]

SOCIAL MEDIA

 

We made sure all that content was seen that day. There’s no point saving all the media and content on a drive to gather dust somewhere.

 

Throughout the programme we put that content to good use across Instagram (incl. Stories), Facebook, and Twitter. Engaging with the brand’s immediate and extended audience in the moment.[/vc_column_text][vc_empty_space][/vc_column_inner][/vc_row_inner][vc_empty_space height=”100px”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” css=”.vc_custom_1504196950426{background-color: #f5f5f5 !important;}”][vc_column][qode_elements_holder number_of_columns=”two_columns”][qode_elements_holder_item vertical_alignment=”bottom” advanced_animations=”no” background_color=”#ffffff” item_padding=”10% 10% 10% 10%” item_padding_1024_1280=”16% 5% 14.7% 5%” item_padding_768_1024=”16% 5% 14.7% 5%” item_padding_600_768=”8% 10% 8.7% 10%” item_padding_480_600=”18% 3% 14.7% 3%” item_padding_480=”18% 3% 14.7% 3%”][vc_column_text]

2018 CAMPAIGN

[/vc_column_text][vc_empty_space height=”25px”][vc_column_text css=”.vc_custom_1504524588798{padding-right: 10% !important;padding-left: 10% !important;}”]Looking ahead, the client wanted us to create content to share with young people looking to join NCS in the following year.

 

 

We focussed our attentions on passion and experience, asking current NCS participants to tell us about their favourite moments, challenges overcome etc.

 

What we heard were great stories about the best summer they’d ever had![/vc_column_text][vc_empty_space height=”50px”][/qode_elements_holder_item][qode_elements_holder_item vertical_alignment=”middle” advanced_animations=”no” item_padding=”0% 00% 0% 0%”][vc_video link=”https://www.youtube.com/watch?v=xfjvcrnWl54″][/qode_elements_holder_item][/qode_elements_holder][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern”][vc_column][qode_elements_holder background_color=”#ffffff” number_of_columns=”two_columns”][qode_elements_holder_item vertical_alignment=”middle” advanced_animations=”no” background_color=”#ffffff” item_padding=”0% 0% 0% 0%”][vc_single_image image=”15747″ img_size=”1000×600″ qode_css_animation=””][/qode_elements_holder_item][qode_elements_holder_item advanced_animations=”no” item_padding=”10% 10% 10% 10%” item_padding_1024_1280=”16% 5% 14.7% 5%” item_padding_768_1024=”16% 5% 14.7% 5%” item_padding_600_768=”8% 10% 8.7% 10%” item_padding_480_600=”18% 3% 14.7% 3%” item_padding_480=”18% 3% 14.7% 3%”][vc_column_text]

ON BRAND

[/vc_column_text][vc_empty_space height=”25px”][vc_column_text css=”.vc_custom_1504524825293{padding-right: 10% !important;padding-left: 10% !important;}”]An important piece of our process is ensuring all our content is on brand and in line with current marketing practices.

 

Representing such an impassioned brand as the National Citizen Service means paying attention to how the brand is applied in practice. We make sure that doesn’t get away from us at any stage in the creative process.[/vc_column_text][vc_empty_space height=”50px”][/qode_elements_holder_item][/qode_elements_holder][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1504205812824{background-color: #f7f7f7 !important;}”][vc_column][vc_empty_space height=”100px”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1/4″][vc_video link=”https://www.youtube.com/watch?v=e6ZTCTcOBB8″][vc_empty_space][/vc_column_inner][vc_column_inner width=”1/4″][vc_video link=”https://www.youtube.com/watch?v=xfjvcrnWl54″][vc_empty_space][/vc_column_inner][vc_column_inner width=”1/4″][vc_video link=”https://www.youtube.com/watch?v=w_SDKGPY_8w”][vc_empty_space][/vc_column_inner][vc_column_inner width=”1/4″][vc_video link=”https://www.youtube.com/watch?v=KImYEQ5qtqE”][vc_empty_space][/vc_column_inner][/vc_row_inner][vc_empty_space height=”50px”][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner width=”1/2″][vc_column_text]

2018 Promotional Content

 

What better way to promote the programme in schools than showing future prospective young people exactly what they’ll be doing on NCS.

 

More importantly we added testimonial and stories from young people on the programme, so they could share their genuine reactions.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][/vc_column_inner][/vc_row_inner][vc_empty_space height=”100px”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1/2″][vc_empty_space height=”50px”][vc_single_image image=”17054″ img_size=”large” qode_css_animation=””][vc_empty_space height=”50px”][vc_single_image image=”17051″ img_size=”large” qode_css_animation=””][vc_empty_space][vc_column_text]

Brand Visuals

 

The NCS brand is such a vibrant and colourful brand that we wanted to reflect that in our content.[/vc_column_text][vc_empty_space][vc_single_image image=”17053″ img_size=”large” qode_css_animation=””][vc_empty_space][vc_column_text]

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Multi Platform

 

Audiences prefer to interact with the NCS brand in different ways across different platforms. So we ensue we’re placing the right content where the audience is.[/vc_column_text][vc_empty_space][vc_single_image image=”17055″ img_size=”large” qode_css_animation=””][vc_empty_space height=”50px”][/vc_column][vc_column width=”1/2″][vc_empty_space height=”50px”][vc_column_text]

One Day Edits

 

Planning, filming and editing something short but quickly shareable has a great impact in media rich environments.[/vc_column_text][vc_empty_space][vc_column_text]

If you know…you know. #Escot #NCShants #preview

A post shared by Personal Best Education (@personalbesteducation) on

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Making our mark 🖐 #NCShants

A post shared by Personal Best Education (@personalbesteducation) on

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Instagram Stories

 

Sharing daily stories with the brand’s audience on Instagram. Adding another layer of insight into the NCS programme over a 24hr period.[/vc_column_text][vc_empty_space][/vc_column_inner][vc_column_inner width=”1/2″][/vc_column_inner][/vc_row_inner][mpc_grid_images preset=”mpc_preset_3″ images=”15758,15760,15762,15763,15764″ cols=”5″ gap=”0″ image_size=”large” image_opacity=”100″ image_border_css=”border-width:15px;border-color:#ffffff;border-style:solid;” effect=”none” image_hover_opacity=”100″ overlay_overlay_effect=”slide-up” overlay_background=”rgba(255,255,255,0.2)” overlay_icon=”etl etl-heart” overlay_icon_color=”#ffffff” overlay_icon_size=”60″ overlay_url_icon=”etl etl-attachment” overlay_url_icon_color=”#ffffff” overlay_url_icon_size=”48″ overlay_icon_background=”rgba(255,255,255,0.01)” overlay_icon_border_css=”border-radius:100px;” overlay_icon_margin_divider=”true” image_hover_inner_border_css=”box-shadow: inset 0px 0px 0px 0px rgba(255,255,255,0.7);”][vc_empty_space height=”50px”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”2/3″][vc_empty_space height=”15px”][vc_column_text][visualizer id=”15752″][/vc_column_text][vc_empty_space height=”100px”][/vc_column][vc_column width=”1/3″][vc_empty_space height=”100px”][vc_column_text]

Facebook Engagement Rates

 

From the 20th June 2017, engagement rates with existing and new facebook followers grew as a reaction to the content we were sharing via the channel and on other platforms.

 

That engagement carried on well beyond the project end on the 12th August as new audiences continued to discover the brand and content.[/vc_column_text][vc_empty_space height=”100px”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][action full_width=”yes” content_in_grid=”yes” type=”normal” text_font_weight=”” show_button=”yes” background_color=”#69d4c0″ button_text=”Contact the Team” button_text_color=”#ffffff” button_hover_text_color=”#0a0a0a” button_hover_background_color=”#ffffff” button_border_color=”#ffffff” button_hover_border_color=”#ffffff” button_link=”https://beamediagroup.comcontact-us/”]Looking to create something similar for your brand?[/action][/vc_column][/vc_row]