How Content Marketing Must Adapt to Changing Consumer Behaviours

In the ever-evolving digital landscape, where consumer behaviours shift as rapidly as the technology that fuels them, content marketing stands at a crossroads.

Today’s consumer, empowered by an unprecedented access to information and new ways of interacting with brands online, demands more than just engagement—they seek personalized, meaningful interactions at every touchpoint. This seismic shift, accelerated by global events such as the COVID-19 pandemic, has not only transformed how people live, shop, and consume content but also how businesses must communicate to capture and retain consumer interest. As we delve into the dynamics of these changing behaviours, it becomes clear: for content marketing to thrive, it must evolve, adapting to new consumer expectations and technological advancements with agility and foresight.

Understanding Consumer Behaviour Shifts

The digital age has ushered in a new era of consumer behaviour. A report by McKinsey highlights a significant pivot towards online shopping, with global e-commerce experiencing a two-year growth in just two months at the height of the pandemic. This rapid change underscores a broader trend: consumers are increasingly seeking convenience, personalization, and immediacy in their interactions with brands. Additionally, a Pew Research Center study found that social media consumption has spiked, with nearly 72% of the public using some form of social media.

The preference for personalized content has never been more apparent. According to Epsilon, 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences. Furthermore, mobile device usage continues to climb, with Statista reporting that over 50% of all website traffic now comes from mobile devices, emphasizing the need for mobile-optimized content.

The Impact of Technology on Content Marketing

Technology, particularly artificial intelligence (AI) and machine learning, is revolutionizing content marketing. AI tools enable marketers to analyze consumer data and predict behaviour, allowing for the creation of highly personalized content. Google’s algorithms now prioritize user experience, including the relevance and personalization of content, in their search rankings.

Video content’s dominance is also noteworthy. HubSpot’s “State of Marketing Report” indicates that video is the primary form of media used in content strategy, surpassing blogs and infographics. Moreover, the rise of live streaming, facilitated by platforms like Instagram and Twitch, has opened new avenues for real-time engagement with audiences.

Adapting Content Marketing Strategies for Today’s Consumers

To stay relevant in this rapidly changing environment, content marketing must adapt. Personalization is key. Utilizing data analytics to understand consumer preferences and behaviours allows marketers to create targeted, relevant content. Tools like CRM systems and data analysis platforms can help in segmenting audiences and delivering personalized messages at scale.

Omnichannel marketing has become essential. Consumers expect a seamless experience across all touchpoints, from social media to email to in-store interactions. Integrating content strategies across channels ensures consistency and enhances the consumer journey.

Interactive content is another area of growth. Quizzes, polls, and interactive videos can significantly increase engagement by encouraging active participation rather than passive consumption. This not only enhances user experience but also provides brands with valuable insights into consumer preferences.

Case Studies: Success Stories in Modern Content Marketing

One standout example is Spotify’s “Wrapped” campaign, which leverages user data to create personalized summaries of each user’s listening habits over the year. This campaign has been immensely popular, generating widespread engagement on social media.

Another example is Nike’s use of augmented reality (AR) in its sneaker launch campaigns, allowing consumers to visualize products in real-world settings through their smartphones. This innovative approach has enhanced online shopping experiences and driven sales.


The landscape of content marketing is continually evolving, shaped by technological advancements and changing consumer behaviours. Brands that embrace personalization, omnichannel marketing, and interactive content will be better positioned to meet the demands of today’s consumers. By staying adaptable, leveraging technology, and focusing on creating meaningful, personalized experiences, marketers can not only keep pace with these changes but thrive in the digital age.

What is Stable Diffusion?

Text-to-Image Models

Artificial Intelligence has revolutionized the world, enabling machines to understand, interpret, and generate content like never before.

One area where AI has made significant strides is in the conversion of text to images. Deep learning models can now generate images from textual descriptions, a process that was once purely a human skill.

Understanding Stable Diffusion

Stable Diffusion is a state-of-the-art deep learning model for generating images from text.

This model leverages the power of diffusion models, a subset of generative models, which are designed to produce new samples that resemble the training data.

Diffusion models work by adding noise to the data, then gradually removing it to generate new samples. Stable Diffusion, on the other hand, introduces a key innovation: it maintains the stability of the diffusion process, thus ensuring that the generated images are not just realistic but also more closely aligned with the provided text descriptions.

The Magic Behind Stable Diffusion

Stable Diffusion’s innovative approach to text-to-image conversion relies on two main components:

  • the stability of the diffusion process
  • the alignment of the generated image with the text description

The model ensures stability by carefully controlling the diffusion process. It adds noise to an image and then gradually removes it, but in a way that the distribution of images remains stable throughout the process. This careful control allows the model to create high-quality images that closely match the original data.

In addition, Stable Diffusion pays special attention to aligning the generated images with the provided text. It does this by incorporating the text description into the diffusion process. This way, the model doesn’t just generate random images, but specifically creates images that match the given text.

Impact of Stable Diffusion

The Stable Diffusion model represents a significant step forward in the field of AI and deep learning. By generating high-quality images from text descriptions, it opens up new possibilities for content creation, virtual reality, gaming, and more.

By ensuring the stability of the diffusion process and aligning the generated images with the provided text, Stable Diffusion raises the bar for what AI can achieve. It sets a new standard for the realism and specificity of generated images, bringing us one step closer to the dream of machines that can truly understand and generate human-like content.

The Future of Text-to-Image Conversion

As AI and deep learning continue to evolve, models like Stable Diffusion will become increasingly important. They offer a glimpse into the future of text-to-image conversion, where machines can generate images that are not just realistic, but also deeply connected to the provided text.

What impact is the war in Ukraine having on climate change?

What impact is the war in Ukraine having on climate change?

The ongoing war in Ukraine is not only a humanitarian disaster but also a major setback in the global fight against climate change. 

These insights come from The Catalyst Special Report on Ukraine – published by the Palladium Group.

This is our summary of that article and the impact the Ukraine war is having on climate change. 

According to Jose Maria Ortiz, Palladium Managing Director, the ripple effects of the war are impacting climate change efforts across three critical areas: politics, global energy supply, and food security.

Climate policy, in particular, requires difficult and brave decisions that disrupt business as usual. However, as the world focuses on security and sanctions, attention has been diverted from the potentially catastrophic consequences of climate change. Political support is needed to weather the energy crisis and rising living costs, but not at the expense of consistent climate policy.

The war in Ukraine has exacerbated the energy crisis, causing energy prices to surge. Ortiz argues that rather than relaxing climate policies to counter this, governments should support the most vulnerable populations with energy support checks while maintaining the long-term goal of phasing out fossil fuels. The war has also disrupted supply chains, making it essential for policymakers to strike a balance between relief measures and climate policies that will yield mid and long-term results.

Global energy supply has been further challenged as sanctions against Russia cut off oil and gas supplies. Countries have been forced to reconsider their decisions to phase out carbon and diesel due to shortages. Consequently, limiting global warming to 1.5 degrees Celsius has become even more difficult. In response to energy shortages, Germany and Italy have resorted to temporarily using old coal power plants.

However, Ortiz sees a silver lining in the long term: countries without access to oil and gas may reconsider their energy independence through renewables, such as solar, wind, and nuclear energy. Despite the time required for such a transition, Ortiz urges supporting developing countries like Sri Lanka and Nigeria to accelerate the shift toward green energy and improve their energy independence.

The war has also put global food security at risk, as Ukraine and Russia, which together exported over a quarter of the world’s wheat, are no longer part of the global economy. Food shortages may lead countries to relax land-use policies, which could negatively impact climate change.

Ortiz believes that reshaping supply chains in the short term and accelerating climate-smart solutions in the midterm are the only ways to avoid famine and the destruction of nature in many parts of the world. With nature being the only viable option for carbon sequestration, the food security crisis puts our environment at risk.

To address these challenges, Ortiz calls on governments—especially those from developed economies—to continue pushing the climate agenda and support countries navigating the energy and food crises. Solutions exist; they just need to be harnessed and supported by collective action for a sustainable future.

What is the UN High Seas Treaty?

What is the UN High Seas Treaty?

Introducing the High Seas Treaty: A Breakthrough for Our Oceans and Our Planet

Our oceans are facing unprecedented challenges from climate change, pollution, and biodiversity loss. The health and well-being of these vast marine ecosystems have a direct impact on our lives and the planet as a whole. Recognizing the urgency of these issues, the United Nations has just achieved a groundbreaking milestone by finalizing the “High Seas Treaty,” a global legal framework that aims to conserve and sustainably use marine biological diversity in areas beyond national jurisdictions. This breakthrough agreement is the result of nearly two decades of negotiations and represents a significant step toward protecting our oceans for future generations.

Now, let’s dive deeper into the details of the High Seas Treaty and why it’s such a monumental development:



The United Nations has just finalised the “High Seas Treaty” after nearly two decades of negotiations.

This groundbreaking agreement aims to ensure the conservation and sustainable use of marine biological diversity in areas beyond national jurisdictions. Stay tuned for more on this monumental development!

So, what exactly is the High Seas Treaty?

It’s a global legal framework designed to increase funding for marine conservation while regulating access to and use of marine genetic resources. This important step will help protect our oceans and the precious biodiversity they harbour for generations to come.

Secretary-General António Guterres praised this historic agreement as a victory for multilateralism.
He emphasised its crucial role in addressing the triple planetary crisis: climate change, biodiversity loss, and pollution. Our ocean’s health has never been more important, and this treaty shows that the world is ready to take action.

The High Seas Treaty goes beyond protecting our oceans; it also supports the ambitious goals set forth in the 2030 Agenda for Sustainable Development and the Kunming-Montreal Global Biodiversity Framework.
This means that the treaty will play a vital role in preserving our planet’s lands, inland waters, and marine and coastal areas.

The foundation of this treaty builds upon the legacy of the United Nations Convention on the Law of the Sea (UNCLOS). Negotiations for the treaty, led by Ambassador Rena Lee, began in 2004 under the Intergovernmental Conference on Marine Biodiversity of Areas Beyond National Jurisdiction (BBNJ).

The development of the High Seas Treaty has been a collaborative effort.

Non-governmental organisations, civil society, academic institutions, and the scientific community all played a vital role in shaping this agreement. Their invaluable support will help secure a healthier, more resilient, and more productive ocean for current and future generations.

Csaba Kőrösi, President of the 77th session of the UN General Assembly, lauded the treaty as a massive success for multilateralism and a shining example of the transformation our world needs.

The High Seas Treaty demonstrates what we can achieve when we come together to protect our planet and its invaluable resources.

Blockchain Supply Chain Growth


In this month’s issue of Applied Blockchain, Dfinity unveils their decentralized proof of concept version of TikTok, CanCan. Whilst Sri Lanka’s Central Bank kicks off the process to develop a shared  ‘Know Your Customer’ solution.

Universal ID takes a step in the right direction as leading technology, finance and non-profit companies have joined forces to announce the launch of PayID, a universal payment identification solution to simplify the process of sending and receiving money globally – across any payment network and any currency.

Supply Chain continues to be a developing space as Norwegian salmon exporter, Kvarøy Arctic,  jumps on the Blockchain bandwagon with the help of IBM.

Below is the full June 2020 issue of Applied Blockchain for you to read, download and share.


[et_bloom_inline optin_id=”optin_5″]



June 2020 – Issue 02


[pdfjs-viewer url=https://beamediagroup.comwp-content/uploads/2020/08/Applied-Blockchain-June-2020-Issue-02-Digital.pdf viewer_width=1200px viewer_height=800px fullscreen=false download=false print=true zoom=page-fit]


[button icon=”fa-file-pdf-o” target=”_blank” hover_type=”default” text=”Download this issue” link=”https://beamediagroup.comwp-content/uploads/2020/08/Applied-Blockchain-June-2020-Issue-02-Digital.pdf”]


In this Issue


Growth in the Supply Chain sector has been on a slow burn with quite a number of businesses launching initiatives via IBM’s Blockchain platform.

Enabling businesses to demonstrate ownership and a product’s provenance history is a huge selling point to industries, such as Norway’s salmon exporter Kvarøy Arctic.

The impact of Blockchain is expanding across the supply chain industry to incorporate the logistics companies looking for increased granularity. India’s largest commercial port operator has teamed up with TradeLens in an effort to digitise its supply chains.

A transparent move that aims to reduce manually processes and administrative tasks which have proven costly, laborious and prone to error.

This month’s reporting has shed new light on developments and sentiment from research, conducted by Deloitte, indicating leaders no longer consider blockchain technology ground-breaking and merely promising. However the survey suggests that initial doubts about blockchain’s usefulness are fading as business leaders now see it as integral to organisational innovation.



Dfinity unveils CanCan: decentralized version of TikTok

Sri-Lanka’s Central Bank KYC platform to enter development

India’s largest private port operator partners with TradeLens

PayID launched as universal ID solution

Norwegian salmon exporter fights food fraud with blockchain


Related Media

[button icon=”fa-file-pdf-o” target=”_blank” hover_type=”default” text=”Download this issue” link=”https://beamediagroup.comwp-content/uploads/2020/08/Applied-Blockchain-June-2020-Issue-02-Digital.pdf”]

Privacy and Security Driving Blockchain Adoption


In this month’s issue of Applied Blockchain, we see progress on Zoom’s 90-day security initiative as they announce the acquisition of Keybase – a public key cryptography encryption developer.

Italy has firmly stepped into the world of blockchain as it seeks to combat counterfeit products through the application of blockchain to authenticate goods and raw materials in the supply chain.

In May, we were also presented with further details of Visa’s ‘digital dollar blockchain patent’, as it is revealed their patent filing is for a fiat-linked cryptocurrency system using “a private permissioned distributed ledger platform.”

Below is the full May 2020 issue of Applied Blockchain for you to read, download and share.



May 2020 – Issue 01


[pdfjs-viewer url=https://beamediagroup.comwp-content/uploads/2020/06/Applied-Blockchain-May-2020-Issue-01-Digital.pdf viewer_width=1200px viewer_height=800px fullscreen=false download=true print=true zoom=page-fit]


In this Issue


Privacy has quickly risen to the top of the list, predominantly driven by Zoom’s rise in popularity as their user base has grown as the world entered lockdown.

Their 90-day push for increased security on their platform has highlighted how digital services can adopt blockchain technology to facilitate end-to-end encryption.

This coincides with WeChat’s (Tencent Holdings) announcement that they will be investing nearly $70 Billion in fintech development, including blockchain, to mirror Beijing’s call for new (digital) infrastructure.

Regardless of investments in digital infrastructure, in response to a rise in demand, applied blockchain continues to find its place in large consumer facing products.

The Italian government has demonstrated its faith in blockchain technology, through a $16.2 million investment to combat counterfeit “Made in Italy” products. This project outlines the value blockchain can deliver to provide a secure ledger of intellectual property rights and the authentication of goods and raw materials through the supply chain.

Whilst this project deals in more tangible products, it demonstrates blockchain’s ability to protect the intellectual property of a brand.

And lastly, the World Economic Forum have produced a timely toolkit designed to help enterprise plan and deploy a blockchain solution. The toolkit has been created from lessons learned from over +40 global supply chain use cases –Giving readers an idea of how many use cases are already in play.


Related Media


[button icon=”fa-file-pdf-o” target=”_blank” hover_type=”default” text=”Download this issue” link=”https://beamediagroup.comwp-content/uploads/2020/06/Applied-Blockchain-May-2020-Issue-01-Digital.pdf”]

Banks Still Don’t Get It

Bank’s Still Don’t Understand People – Community Marketing – The Content Review Highlights


The Content Review

This week on The Content Review with Vincent Haywood and Red Morley Hewitt :

  • 📱 Facebook/ Instagram live simulcast rumours
  • 💬 We get animated on TikTok’s pointless DM ban for under 16s
  • 👍 Went in on banks and their lack of Community Marketing


Watch the full episode here:

Recorded 30th April 2020